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- News
- 26 Kasım 2006 Pazar | 00:50
REALTY WORLD, THE REAL ESTATE GIANT IN THE U.S.A, GROWS IN EUROPE OVER TURKEY...Realty World, one of the 5 biggest franchise organizations in the U.S.A, has given Realty World Turkey the "The fastest growing region" award for their high performance in 1 year and the responsibility of "the structuring of European Realty World agencies".This decision has made Realty World Turkey the center of the European organization. This decision is the first at the Realty World history, which is one of the important players at the real estate sector with over 1000 franchise, approximate 15000 employees and $1.5 billion publicity investment. And also, it's the first time at the franchise history that a world brand realizes the structuring of Europe with a Turkish company.
Realty World Turkey has won the property of "The responsible centre country with 7 countries including Turkey" at the end of 1 year and now its target is to get structured in 5 EU countries in 1 year and develop projects that provide new chances to the real estate investors...
Chief executive of Realty World Turkey, Yasar Buyukcetin declared at the press conference after the decision was explained: "Being "the fastest growing region in the world" of Realty World Turkey in 1 year has been effective on this decision. It was very hard for us to persuade Realty World, one of the 5 biggest franchise organizations at the real estate sector in the U.S.A, to enter into the Turkish market. We took the "The fastest growing region" award at the end of first year. Our organized structure, which is organized by Turkish investors, becomes very successful in a short time and then becomes the "center of Europe". This is not only our success; this is the sample success of the Turkish economy that moves ahead with stable steps at the EU way, expands in the world, grows and develops."
"It's persuaded very hard, but noticed our justifiability soon"
Buyukcetin declared that Realty World has been persuaded very hard to enter into Turkey as a brand but the most important criterions for taking the decision, which makes Turkey the "center at structuring of Europe", are the dynamic structures in Turkey, organized professional structure in a short time, stabilized and big investment power, effective sales and marketing activities. Buyukcetin underscored that the special model of Turkey, in which the sales and marketing applications are extremely dynamic and uncertain, is received by Realty World U.S.A. in astonishment and pleasure. And he said that the success gained at this area and know-how has attracted all attentions to Turkey.
Buyukcetin declared that after the decision their responsibilities have been increased, so they have started their works. And he explained that they will pass into the aggressive growing model as the center of Realty World Europe after they have been structured in 5 EU countries within the coming year. Buyukcetin declared that they will apply the Turkish model in the structuring of Realty World Europe and explained that their success factors are the growing with the experienced and professional administration concept, the right franchise selection, investments to the training, technology and human resources, consultancy to every customer and the "growing together" strategy.
Buyukcetin declared that they have been responsible for 40 years for 7 countries including Turkey before this decision, and he underscored that being the center of Realty World Europe will provide big chances to the European and Turkish investors, who make investments to the real estate. Buyukcetin explained that the execution of the activities of Realty World Turkey as the European center of the group will supplement the foreign capital inflow to Turkey and be an example.
"500 agencies in 5 years"
Marketing Director of Realty World Turkey, Hilmi Isikoren drew attention to the big targets of Realty World Turkey and explained that they make difference at the sector and they will be a more active player at the Turkish real estate sector within the coming period by developing their portfolio quickly. Isıkoren emphasized that Turkey is the first country in the investment- and demand-oriented buying and renting according to the declarations from the international research organizations and he underscored that mortgage system will make a revolution in Turkey. Isıkoren continued his declaration as follows: "Beside saturation is happening at the real estate sector in the especially developed countries, it has attracted attention that Asia is the fastest developing area and has the developing potential. Turkey is one of the important players in this context. For example, Istanbul –except for the risks- is the first among 27 metropolitans that have the developing potential. On the other hand, the membership process to EU of Turkey will affect the real estate sector positively. The important standards will come; the foreigners will increase the competition by displaying activities at the sector. The housing need has an increasing acceleration "in every condition". The sector will live golden age for a long time with mortgage."
"The real estate supports 262 sectors"
Isıkoren drew attention to the remarkable growth of the real estate sector in Turkey in recent years, which supplements the national economy by supporting the 262 supplier sectors. Isıkoren said that the sector has realized the record growth in the rate of 4.6% in 2004 and 19.7% in 2005. He explained that this growth has reflected to the concrete sector in 20%, ceramic sector in 30%, radiator sector in 40%, garden equipments sector in30%, built kitchen sector in 14%, aluminum sector in 11% and paint sector in 7%.
Sales Director of Realty World Turkey, Huseyin Altas drew attention to the housing interests. Altas declared that Antalya has become the star of the real estate market, which especially the foreigners prefer, and the deposited money to the over 50.000YTL valued real estate has reached to 2 billion YTL in 2005, the housing interest stock has rise from $110 million in 1999 to $1.8 billion in 2004 and to $3.96 billion in June, 2005. Altas declared: "These stocks are behind the world rates. The housing interest stock consists of 53% of the GNP in the U.S.A, 40% in Europe and 5-15% in the developing countries. The housing interest stock in Turkey is just only 3.5% of the GNP. In other words, our way is too long and our target as Realty World Turkey is the leadership..." Altas drew attention to the rate of from the owner transactions that has decreased from 60% to 40% by the increase of the interest to the real estate companies with brand, which present institutional services, in recent years.
REALTY WORLD TURKEY
Within the 10-month-period after the foundation:
- It has reached to 65 agencies (30 in Anatolian).
- It has organized 9 district offices.
- It has organized a giant team that includes 350 real estate consultants.
- www.realtyworld.com.tr has become the most visited real estate site.
- It has organized a portfolio that is listed over 6000.
- It has become the fastest growing world brand in Turkey with hundreds of the transaction number of for sale/for rent.
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